Sunday, December 20, 2009

America's Obssession w/ "Pumping It"

In American Pop Culture the word "Pump" is commonly used.
Here's a time line showing 22 years of "Pumping".

1987 ----- Eric B & Rakim release the hit single: "I Know You Got Soul"

At 0:27 the term "pump up the volume" is used.

1987 (Later that year) ----- a Grammy nominated recording group named M.A.R.R.S. released a hit song called "Pump Up The Volume" .

They "sampled" Eric B & Rakim's phrase from the "I Know You Got Soul" song and turned their remix into an international hit.

1988/1989 ----- Saturday Night Live airs a recurring sketch called "Pumping Up with Hans & Franz". In the sketch, Dana Carvey and Kevin Nealon played a pair of muscle-bound Australian jocks who mimicked/spoofed Arnold Schwarzenegger by using padding for fake muscles, gray sweatsuits, weight belts, and Austrian accents.

1989 ----- Sneaker company Reebok released their latest sneaker hit: "Reebok Pumps"

The Reebok Pump was a line of athletic shoes that was extremely popular. It was the first shoe to have a internal inflation mechanism that regulated the pressure in the air cushion. The advertising campaign for the original shoes used the tag line "Pump Up, Air Out"

1989/1990 ----- A music group named Technotronic released the international hit "Pump Up The Jam" Although the lyrics were written and the vocals were sang by artist Ya Kid K on "Pump Up The Jam", Technotronic had the blue-lipped fashion model Felly perform in the video.

It became an unexpected international smash, eventually hitting #2 on the American Hot 100 charts in late 1989/early 1990, becoming the first ever house record to break through to the pop mainstream.

1994 ----- Mc Hammer drops the "MC" and just becomes Hammer and releases a single called "Pumps in a Bump"
The video for "Pumps and a Bump" generated a great deal of controversy because it depicted MC Hammer in speedos and what appeared to be an erection. Some argue that the "Pumps in a Bump" video was the main factor in unraveling MC Hammer's career.

Hammer - Pumps In A Bump
Uploaded by klmbaby. - Music videos, artist interviews, concerts and more.

1998 ----- Dance music duo The Black & White Brothers released a song titled "Put your hands up" (Pump it Up) - The song was later remixed and made popular by Belgian artist Danzel. (The lyrics in this song and Danzel's are 99% the same).

2003 ----- Rapper Joe Budden releases a summer hit titled: "Pump it Up"

2004 ----- A Belgian techno/house dance musician named Danzel releases a hit song titled: "Pump it Up" (The lyrics are exactly same as The Black & White Brothers song "Put your hands up" - Pump it Up)

2005 ----- Black Eyed Peas releases a song titled "Pump It" it heavily incorporates music from the Dick Dale version of the song "Misirlou" (known by many for being featured in the Quentin Tarantino movie Pulp Fiction).

2007/2008 ----- Jessica Simpson promotes her hair extension line called "Bump up the Volume"

2009 ----- MTV airs a reality television series that follows eight housemates spending their summer on the New Jersey Shore. The reality series illustrates the "fist pumping" gesture and it's growing popularity amongst young people and in entertainment.

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